The future is sweet…

The UK sugar and chocolate confectionery market has seen consistent growth in recent years – a trend that is expected to continue.

Revenue for these segments was estimated at £3.84 billion in 2020 – a year-over-year (YOY) increase of over 5%. Despite the devastating impact of COVID-19 on the UK economy, the confectionery market is projected to grow steadily at an annual rate of 1.2% through 2025 (CAGR 2020–2025).

Looking ahead: beyond 2025

With growing demand for nostalgic, premium, and handcrafted treats, the UK confectionery industry is well-positioned for continued success beyond 2025. Innovations in flavour profiles, sustainable packaging, and better-for-you options are drawing in a wider range of consumers, while the timeless joy of a sweet indulgence keeps the market strong. As British confectionery continues to charm both local and international audiences, the sector is expected to diversify further and expand into new markets—making the future not just sweet, but truly golden.

Our brand

Our VISION is to REDEFINE SWEET TRADITIONS:

Bringing a fresh, new perspective to the best of traditional British sweet shops so that they continue to be loved by all the family, just as much today and tomorrow as they were in years gone by.

Why join us…

Becoming a Mr Simms franchisee offers you the best of several worlds: the opportunity to be your own boss running your own business your own way, but with the strength of an established, successful brand and the support of a highly experienced management team.

What’s more, we pride ourselves on the unrivalled breadth and quality of our product range, featuring lines from around the world alongside the best of British!

Greater than all of this though, is the opportunity to be part of something truly special - a much loved part of your local community, making life a little sweeter every day!

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